Category: Digital Marketing

4 Ways to Make People Love Your Brand

Technology and beauty companies make up most of Forbes’ loyalty lists. Amazon, Apple, and Samsung are examples of brands with diehard consumers that won’t leave them for any reason. The question is why. Here’s how your brand can gain loyal customers that really love your brand.

1. Deliver premium products & services

It may sound obvious, but you don’t have to have a high quality product to stay in business. Some businesses opt for profit rather than quality, and it shows in their customer satisfaction. If you want customers to love you, give them a reason to keep coming back. No matter what crazy marketing gimmick or PR incident your company may have, if you deliver premium products and services, customers will forgive you and come back. Focus on delivering the highest quality products, and make sure your employees are doing what your customers are paying you for, to the highest standards. They’ll have a hard time finding a reason to leave your brand.

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2. Create a cool factor

Look at Apple, one of the most successful companies in the world at marketing. Much of this success comes from their efforts to create an inherent “cool factor” in their products. They popularized hip and bohemian commercials, and always make sure their products look like something trendy people want to carry by making them aesthetically pleasing. They appealed to the perceived socially “cool” cliques, like musicians, artists, and those in the know with technology, as opposed to older, middle-aged people and professionals. As a result, just having the latest Apple device was cool. Make your brand “cool” by appealing to certain specific audiences, and by having an updated and aesthetically pleasing logo or look to your product. Eventually you will be offering a product that is not only high quality in every way, but actually cool to have or use for the sake of it being your brand. Consumers love feeling better or cooler in some way, and if your product can do that, you’ll earn their love.

3. Responsive customer service and communication

It doesn’t matter how good your product is if there’s no customer support when there is a problem. If consumers can’t figure out how to fix an issue with your product of service, they will feel abandoned and actually hateful toward your business. When a consumer chooses your business or product for their needs, they are trusting not only in your product or service, but also your company to stand by it. If they have to jump through hoops to fix a problem, you will create negative feelings and they may decide not to purchase your brand in the future. If they can’t replace their product or have no idea what is going on with a service, or can’t get information, they will feel frustrated and angry. Make customers feel safe by outlining how you stand by your product, right from the beginning. Give them easy ways to get in touch with your company if they have a problem, and make it a pleasant or at least easy experience. Give constant and relevant information on products and services and anything that changes with them. If the consumer feels like they can trust you, they will feel safe taking a risk on one of your products, because they know you will be there to make it right if something does happen.

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4. Engage with your audience

One of the newest professions is the community manager or representative. We’re all human, but companies aren’t. Everyone wants to feel like they can put a face to a company, have someone they can trust and rely on to give them information, and, if necessary, blame for the company’s mistakes. They want to have someone who acts as a point of contact for the company to get their complaints and comments through in order to change the way their beloved brand behaves. Customers shape products and services more than ever before, through constant communication and reviews. If they feel like they’re really interacting with your company, cared for and an important part of your company, they will find that human connection enables them to have trust. If you engage with your audience, you can easily find out what they’re thinking and even drop rumors and information to reveal future products or services. When your consumers are connected with each other and you, they can build up excitement to anticipate whatever your company is going to launch. Consumers love positive feelings, and if you’re the brand to make them feel that way, they will love you.

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Tim has been blogging about branding and marketing for over 4 years. As a brand promotion specialist, Tim has helped numerous brand to increase their awareness through the use of promotional pens, clothing and merchandise. When he is not blogging, Tim enjoys spending time with his family and friends.

Outsourcing: What can a Business Outsource 2016

Outsourcing has become a popular choice among many business owners worldwide and it is because of the great advantages outsourcing can offer a business.

From cutting down on operational costs and having access to greater knowledge, to streamlining businesses processes and increasing internal business productivity, outsourcing has proved to be an effecting tool for many companies and businesses.

The list of what tasks and jobs can be outsourced, is long, but below is a list of the most commonly outsourced tasks and jobs. You will find that most of these services are specialized services, requiring expertise and professional understanding in a certain, specialized field.

Information Technology (IT) Services

The outsourcing of Information Technology (IT) services has become very popular and it because of the great advantages outsourcing in this field can offer a business or company.

Having IT personal on staff can be quite expensive and, by outsourcing, it can cut costs. It also has the added benefit of having not only one or two IT employees at your disposal, but the knowledge of an entire company. Keeping up with advancing technologies are also more effective and less expensive when outsourcing.

Marketing With Design Agencies

Graphic Design

Very few companies have a Graphic Designer on staff simply because it is not an employee they have a use for on a daily basis. Having the option to outsource graphic design services, businesses have access to a lot of talented designers at competitive prices. Another added bonus is the fact that a company can look through the portfolio of a freelancer or company and decide which styles best suits them and their companies.

What also makes outsourcing in this field so popular is the fact that a company has the choice of sticking with a tried and tested graphic designer, or looking for someone with fresher and more effective design skills. This is great for when you are looking to give your business or company a ‘visual’ makeover.

Copy Writing/Blog Writer

Having a Copy Writer or Blog Writer on staff to do tasks that come around once or twice a month, will be more expensive than outsourcing the task to a professional or to a company. There are quite a lot of freelance writers out there, and a company can choose a professional that best suits their style and needs. This gives the company more freedom in terms of content by allowing it to play around with content styles.

Outsourcing these types of tasks can be quite tricky, but asking for samples and ‘testing’ the writer, will help you decide if he or she is the right person for the job.

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Accounting

Not all business owners are equipped to deal with the business’s accounting and other financial needs. Outsourcing this task to another company can help to save time as well as cut down on costs. It also enables the business to have contact with a group of professionals in a field that he/she might not completely understand.

outsourcing

Web Developers

Web Developers and Web Development Companies are the type of professionals that specialize in the design and implementation of websites for example. A business needs only one website and website design, so outsourcing this once-off deal is much more cost effective.

Marketing

Many smaller businesses cannot afford to have marketing team on staff twenty-four-seven and thus opt to outsource marketing and marketing related tasks. It is an effective way of getting a foot in a market and industry the business owner might not fully understand. Outsourcing to professionals in this field will allow a business to have a full marketing plan without having to use its own human resources.

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Outsourcing the above services does not necessarily involve using another company or business, but freelance individuals as well.

Many services, including Graphic Design, Web Development, Copy Writing and Editing, as well as Programming and Coding, are many times outsourced to freelance professionals.

Great places to find Freelancers include institutions such as LinkedIn and Elance, to name but two examples.

Always remember to do your research before outsourcing any services to a company or professional. A portfolio of samples of work can be shown by many companies and freelancers in specialized fields such as Graphic Design and Writing services.

Marketing With Design Agencies

There has never been more room for potential growth in today’s marketplace, nor has the need ever been greater to employ the expertise of a design agency to help achieve a correctly targeted marketing campaign. Design agencies understand this maxim and have therefore constantly evolved with the marketplace. They are absolute specialists in designing a company’s branding around its vision while simultaneously determining the correct target demographic that will resonate best with the company.

digital-marketingThese agencies base their skills around the fact that a great design actively engages with the viewer, inspires them to convert into clients and provides the company itself with a sense of focus and direction. As we are now fully immersed in the Internet age, design specialists have now taken this expertise and transposed it into the digital world, thus opening up a new and exciting chapter in effective publicity and marketing.

Multiple Services Offered

The best design companies will spread their focus around numerous marketing arenas. A high emphasis will be placed on traditional techniques such as physical branding, letterheads and static advertising. However, the virtual marketplace is gaining a massive audience each year, and so design agencies will place a particular emphasis on the digital domain. Such examples can include:

  • Creating a robust web presence.
  • Employing the effective use of SEO.
  • Creating catchy and trendy video advertisements and presentations.
  • Designing apps to enhance a user’s interface with the website and services offered.
  • Harnessing the power of Social Media.
  • Utilising pay-per-click (PPC) services to broaden the exposure of a current online presence.

Perhaps one of the most important aspects of these design agencies is the fact that they will cater to the discreet needs of an individual client. As such, they will employ techniques that directly match a company’s marketing desires, time frames and goals. This specialisation can save a great deal of time and money while providing the agency and the company itself with real-time feedback regarding the efficacy of a certain strategy. In these modern times, digital marketing agencies are cognisant that a fluid marketplace requires a successful company to be able to adjust as quickly as possible. Using these specialized methods, any necessary changes can be made on the fly with minimal downtime or sales concerns.

Portfolio of Work

One of the first steps a company needs to take when searching for a reputable agency is to make certain that they do not produce sub-par products and services. High quality design agencies will boast a large portfolio of their past work. In fact, this is generally provided alongside an initial consultation. This can allow potential clients to appreciate the skill and success that the agency has enjoyed in the past. Furthermore, it is not unheard of for a company to view an impressive portfolio and to thereafter develop further marketing ideas based off of the innovations witnessed. While word-of-mouth is certainly important in the business of marketing and PR, a respected and diverse portfolio speaks volumes for the agency itself.

These are three of the advantages that specialised design and digital marketing agencies can bring to the table. As the marketplace continues to become more competitive and increasingly reliant on digital media, these agencies will likewise adapt and provide a high level of expertise in such a lucrative field.